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Pinterest Ads

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Pinterest advertising

Reach people while they are planning and looking for ideas. Pinterest is a visual discovery platform where people search for and save ideas, which makes it a useful place to introduce products and services before a purchase decision.

Pinterest Ads let you promote your content to people based on what they search for and save, as well as by age, gender, location and language.

imexpert plans, builds and manages Pinterest campaigns and reports the results honestly, including where tracking can’t show the whole picture.

Why consider Pinterest?

Pinterest behaves more like a search engine than a social feed. People arrive to plan a project, find inspiration or compare options, so a well-placed Pin can reach them early and keep working for longer than a typical social post. It suits businesses with visual products, services or ideas, such as home and garden, weddings and events, fashion, food and travel.

What we manage

  • Audience targeting: interests, keywords, demographics and locations, based on who you want to reach.
  • Retargeting: reaching people who have already visited your website or engaged with your content.
  • Similar audiences: finding people with interests and behaviours like your existing customers.
  • Pin creative: images and video formatted and written to fit how people use Pinterest.
  • Tracking and reporting: clicks, website visits and GA4 key events where tracking permits.

How we work

  1. Plan: we agree your goals, audience and budget, and whether Pinterest suits them.
  2. Build: we set up the account, tracking, audiences and creative.
  3. Launch: we start carefully and watch early results.
  4. Optimise: we test audiences and creative, then report what is working.

Talk to imexpert about Pinterest ads

Wondering whether Pinterest is right for your business? Talk to imexpert and we will give you a straight answer. You can also explore our other social media advertising options.

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