EDM

Why EDM’s?

Tell your story, straight to the inbox of those who we know love your business.

The fight for attention in an inbox is intense – a well-defined Electronic Direct Marketing (EDM) strategy can cut through the noise and reach your audience.

With professional messaging and expert targeting, email marketing can be one of the most cost-effective ways to inform and influence your audience. We provide in-house copy experts that combine years of experience in content creation with tried and trusted digital techniques. From strategy to delivery and beyond: creative, design, copywriting, production, delivery, monitoring and analysis – helping us constantly fine tune and improve your email marketing campaigns to achieve optimum business results.

When opting in, consumers agree to receive promotional information that is of interest to them – it could be a special offer, a new product or an additional service. Capitalising on your existing database, it’s a way for your company to engage more with your customers.

Our email marketing team will help you identify the core objectives of your email marketing campaign, then develop a strategy that focuses on those objectives.

A robust and well-managed database lies at the heart of all good email campaigns. Identifying key target groups, building or acquiring mailing lists and planning the campaign around your goals engages interest and attracts maximum click-throughs. Interesting content and arresting imagery – plus the technical know-how to design for desktop, tablet and mobile – work together.