Build marketing strategies that drive more traffic, increase conversions and create value for your customers by identifying content gaps – and filling them.
Content gap analysis allows you to identify where your content is falling short, especially in terms of attracting traffic to your website. While your business shouldn’t aim to be all things to all people, being aware of what keywords and subjects potential customers are searching for in your industry.
Of course, another benefit of analysing content gaps is that you’re able to discover where your competitors are in the search results. This helps channel our SEO efforts as well as opening up new keyword opportunities you can claim for your own.
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