Local SEO is for local businesses who want to be found on local searches. Analysing the behaviour of users during trillions of searches, Google figured out that people seeking certain types of businesses need results from their immediate area. (A need amplified by A Certain Global Pandemic.) That’s why Google’s local search algorithm includes a proximity factor, which is a fancy way of saying that Google takes location into account, even without a suburb name or “near me” in the search.
To make sure Google sends your site to the top of the pile, we focus our energies on local area keywords in your site’s meta data and schema, managing your Google My Business profile, and maintaining consistency in over 80 different popular directories and map listings including Bing, Google and White Pages (this is called Listings management<link to blog>.
We’re all about getting found by the right people – more often than not, your people.
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GET SEO TERALocal SEO is the process of improving your online presence so your business can be found by customers searching for services in your area. It focuses on local Google results, Google Maps visibility, your Google Business Profile and location-relevant website content.
Local SEO is useful for businesses that serve customers in specific locations, such as trades, clinics, professional services, restaurants, retailers and service providers. If customers need to find or contact you locally, local SEO can help improve your visibility.
A Google Business Profile is your business listing on Google Search and Google Maps. It can show important information including your business name, services, location or service area, phone number, opening hours, photos, reviews and website link.
An accurate and well-managed Google Business Profile helps Google understand what your business does and where it operates. It also gives nearby customers clear information when they are ready to call, visit your website, request directions or make an enquiry.
No. Service-area businesses can also benefit from local SEO. If you travel to customers or provide services across specific suburbs or regions, your website and Google Business Profile can be structured around those genuine service areas without presenting locations where you do not operate.
Local SEO support may include Google Business Profile optimisation, local keyword targeting, service and location page improvements, metadata updates, directory consistency checks, review guidance, technical SEO and reporting on website enquiries and other key events.
Reviews can help potential customers feel more confident about choosing your business and can support the overall quality of your local presence. The most important approach is to encourage genuine customer reviews and respond to them professionally and consistently.
Yes, where your business genuinely provides services in those areas. Local SEO can help explain the suburbs and regions you serve through accurate service-area information, relevant website content and clear links between your services and locations.
Local SEO creates clearer information about your business, services and service areas, which can support visibility as people use both traditional search and newer AI-driven search tools. However, no provider can guarantee that a business will appear in a particular AI-generated answer.
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