The challenge
Builders, specifiers and facility managers search for a solution to a specific problem, often by the symptom or the standard rather than the product name. Being specific and credible beats being broad.
How we work
We translate technical products into the language buyers search in, and build search visibility around each problem the products solve.
What we've learned
Buyers search for a problem, not a product code. Speak to the problem.
Results
Direction requests from the Google profile up by more than 60% year on year, and actions taken on the profile up by 30%.
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 164 | +64% (improved) |
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 130 | +30% (improved) |
How these figures were measured
- Period: 1 April 2026 to 30 September 2026
- Compared with: The same dates one year earlier
- Note: Year on year: 1 April to 30 September 2026 against the same months in 2025. Figures are shown as an index so real volumes stay private. Profile actions are calls, direction requests and website clicks made from the profile.
- Direction requests from the Google profile
- Source: Google Business Profile Requests for directions made from the Google Business Profile.
- Actions on the Google profile
- Source: Google Business Profile Calls, direction requests and website clicks made from the Google Business Profile.