Bring your site to life
Your website copy is the front line of your business. It is often the first thing a potential customer reads, and it needs to be clear, accurate and worth their time.
Good copy matters twice over. Your customers deserve clear writing that helps them decide, and search engines favour helpful, original, well-written pages over thin, careless or copied content.
Our content team gets to know what you have built and where you want to take it, then writes custom copy that helps people find their way around, upholds your brand values and generates more leads.
We match your brand voice and only make claims you can support. AI tools can help with research and first drafts, but a person writes, checks and edits the final copy, and confirms the facts with you.
Is your website saying what you want it to? Talk to imexpert about a copy review or a rewrite. Website copy works best as part of a content strategy.
We write home and service pages, category and product copy, about and trust content, FAQs, page titles, meta descriptions, headings and calls to action.
Both, but the reader comes first. Good copy should clearly explain what the business offers and help someone decide what to do next while also giving search engines enough useful, original information to understand the page.
We start with a brief covering your business, audience, tone and goals, then refine the draft using your feedback so the final copy sounds appropriate for your organisation.
AI tools can assist with research and first drafts, but a person writes, checks and edits the final copy and factual claims are confirmed with you before publication.
Yes. We can review existing copy, identify what is unclear or missing, then rewrite or restructure the page while preserving useful information and the page’s intended purpose.
Yes. Where appropriate, the copy project can include page titles, meta descriptions, headings, FAQs and clear calls to action as part of the overall page structure.
Keep reading
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