imexpert digital marketing agency
02 7908 2430 Free AI check Menu

Case study

From curious to committed

Big decisions take research. We know how to make sure the research leads to you.

Solar & clean energy · AEO · Google Ads · Local · SEO

The challenge

Solar buyers read everything, compare quotes and distrust hype. The business that answers the hard questions honestly is the one that gets the call.

How we work

We lay search foundations designed to compound rather than spike, strengthen the business’s Google profile, and make the site easy for AI assistants to read and cite. Careful measurement keeps real enquiries separate from noise.

What we've learned

Honest answers to hard questions build more trust than any slogan.

Results

Organic search clicks nearly doubled year on year. The business’s Google profile was shown more than 40% more often, and calls from the profile rose by more than 30%.

Organic search clicks+98%Improved

Index value, not an absolute figure.

Organic search clicksBefore: 100. After: 198. Change: +98%, improved.Before100After198
Organic search clicks: values before and after
BeforeAfterChange
100198+98% (improved)
Google profile impressions+47%Improved

Index value, not an absolute figure.

Google profile impressionsBefore: 100. After: 147. Change: +47%, improved.Before100After147
Google profile impressions: values before and after
BeforeAfterChange
100147+47% (improved)
Calls from the Google profile+30%Improved

Index value, not an absolute figure.

Calls from the Google profileBefore: 100. After: 130. Change: +30%, improved.Before100After130
Calls from the Google profile: values before and after
BeforeAfterChange
100130+30% (improved)

How these figures were measured

  • Period: 15 April 2026 to 14 October 2026
  • Compared with: The same dates one year earlier
  • Note: Year on year: 15 April to 14 October 2026 against the same dates in 2025. Figures are shown as an index so real volumes stay private. Profile impressions count each person once a day.
Organic search clicks
Source: Search Console Clicks from Google web search, as reported by Google Search Console.
Google profile impressions
Source: Google Business Profile Times the Google Business Profile was shown on Google Search and Maps. Google counts each person once a day.
Calls from the Google profile
Source: Google Business Profile Taps on the call button in the Google Business Profile.