Show up when customers are searching for what you offer. Google Search ads put your business in front of people at the moment they look for your products or services, on any device.
You choose the searches worth showing for, and you pay when someone clicks. That makes search advertising measurable, but it only pays off when keywords, ads and landing pages are set up carefully and managed continuously.
imexpert plans, builds and manages Google Search campaigns that focus on calls, enquiries and sales, not just clicks. They sit within a broader Google Ads programme and can work alongside Performance Max and other campaign types.
Advertisers bid on keywords and write ads to match what people search for. When someone searches, Google runs an auction that considers your bid, the quality of your ad and the page it leads to. You pay per click, known as pay-per-click (PPC), and the amount is your cost per click (CPC). You set the budget and can change it at any time.
Tell us what you want more of, whether that is calls, enquiries or sales. Talk to imexpert and we will suggest how search advertising could fit. Prefer to hand over the whole account? See outsourced Google Ads management.
Kilo packages are ideal for businesses with specific services such as trades or construction. Campaigns are focused on quality lead generation.
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For businesses looking to take their Google ads up a gear. The mega package ads smarts around search ads and helps remarket customers who visit your site but do not convert.
Google ads management for eCommerce customers, these packages include management of feeds and google merchant centre and are focused on increasing online sales
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Custom campaigns for complex marketing strategies. These bespoke campaigns leverage all Google ad strategies to meet the business needs. Speak to an expert today.
Google Search advertising places paid ads in eligible search results when people look for products or services related to your campaign. It is commonly managed as pay-per-click advertising, where you pay when someone clicks.
Google runs an auction for each eligible search. Your bid is one factor, along with ad quality, relevance, landing-page experience and the context of the search.
Negative keywords help prevent ads from showing for searches that are irrelevant to the business. Regular search-term reviews and negative-keyword updates are important for reducing wasted spend.
An eligible campaign does not show for every search. Budget, location, query matching, audience settings, bidding and auction competition all affect delivery, so repeatedly searching for your own ad is not a reliable performance check.
Yes. Campaign budgets and bidding settings can be changed, but the appropriate level depends on competition, search demand and the number of conversions needed to make optimisation meaningful.
We track useful outcomes such as calls, form submissions and purchases, alongside cost, clicks and search-term quality. GA4 key events and Google Ads conversion tracking are used where the measurement setup permits.
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No doubt you have heaps of questions on how we can help improve your position in Google or help with any digital marketing. Click the button below to get in touch with our team.
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