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Here you’ll find all that’s up with us, plus industry news, changes to the platforms we work with and useful information on how to get the most out of your digital marketing dollar.
Prepare the image ratios, text assets and landing page needed for Google responsive display ads.
Read articleNorthern Beaches digital marketing from a local agency: SEO, Google Ads and Facebook and Instagram ads for businesses in Manly, Brookvale, Dee Why and Mona Vale.
Read articleWhat are the Google Business Profile image specifications? There are a range of different media assets you can add to you Google Business Profile (GBP) listings which include images, videos and product listings. Using these assets correctly can really enhance the listing so this…
Read articleBest practice for Google Business Profile Optimisation Google Business Profile (GBP) is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or…
Read articleHow to share your Google Ads account Google allows you to share access to your Google Ads account allowing you to work with other pople in your business or with digital marketing agencies like imexpert. At imexpert we request access to your Google Ads…
Read articleCreating a sponsored message campaign Facebook sponsored message campaigns allow you to send promotions, offers and updates directly to your messenger audiences. There are a couple of limitations Audience must have enough existing conversations to target Only targets audience who have engaged in the…
Read articleAnalytics Recovery, Recovering access to Google Analytics account To regain your Google Analytics account access, simply follow the 6 steps below: 1. Go to the Google Analytics Help Center 2. Select “1)I can’t find an Analytics administrator, 2)the Analytics administrator left the company, 3)I lost administrative access,…
Read articleWhat is Facebook Conversions API and what does it mean for you? There are new changes around how Facebook can receive and process conversion events from tools like Facebook Pixel in browsers supplied by Apple and other major providers. This change is part of…
Read articleFacebook Ad Specs 2025: Key Sizes, Placements & Creative Tips If you’re running Facebook (Meta) ads in 2024, using the correct image sizes and formats is essential for driving engagement and delivering results. This guide outlines the latest Facebook image ad specs, covering key…
Read articleUpdates to Google keyword matching options Today Google Ads announced an update to the matching behavior of phrase and broad match modified (BMM) keywords. What’s changing Starting on February 18th, phrase and BMM keywords will begin to match the same user searches. With this…
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