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Here you’ll find all that’s up with us, plus industry news, changes to the platforms we work with and useful information on how to get the most out of your digital marketing dollar.
Choosing the right Facebook ad options There is a broad range of Facebook Ads Targeting options available combined with a range of objectives and ad formats. Objectives Awareness Consideration Conversions Formats Video Image Carousel Collection Dynamic Audiences These are broken into 3 main segments…
Read articleHow to share your Google Ads account Google allows you to share access to your Google Ads account allowing you to work with other pople in your business or with digital marketing agencies like imexpert. At imexpert we request access to your Google Ads…
Read articleCreating a sponsored message campaign Facebook sponsored message campaigns allow you to send promotions, offers and updates directly to your messenger audiences. There are a couple of limitations Audience must have enough existing conversations to target Only targets audience who have engaged in the…
Read articleAnalytics Recovery, Recovering access to Google Analytics account To regain your Google Analytics account access, simply follow the 6 steps below: 1. Go to the Google Analytics Help Center 2. Select “1)I can’t find an Analytics administrator, 2)the Analytics administrator left the company, 3)I lost administrative access,…
Read articleWhat is Facebook Conversions API and what does it mean for you? There are new changes around how Facebook can receive and process conversion events from tools like Facebook Pixel in browsers supplied by Apple and other major providers. This change is part of…
Read articleFacebook Ad Specs 2025: Key Sizes, Placements & Creative Tips If you’re running Facebook (Meta) ads in 2024, using the correct image sizes and formats is essential for driving engagement and delivering results. This guide outlines the latest Facebook image ad specs, covering key…
Read articleUpdates to Google keyword matching options Today Google Ads announced an update to the matching behavior of phrase and broad match modified (BMM) keywords. What’s changing Starting on February 18th, phrase and BMM keywords will begin to match the same user searches. With this…
Read article5 tips for choosing the best images for your website A picture speaks a thousand words. So dial that volume up to 11. A website is a visual medium. Yes, it’s important to detail the ins and outs of your particular business, but first…
Read articleTop 10 easy ways to maximise SEO on your site pages Use unique Titles & Meta Take stock of each page’s content, and make sure you write relevant Titles and Meta descriptions that explain what is on that page, without resorting to using your…
Read article4 reasons Electronic Direct Mails (EDM’s) work for businesses Put simply, EDM’s or Electronic Direct Mail is the use of email to promote a business’s products and services. Doing this can make the customers on your email list aware of new products, discounts, and…
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