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Here you’ll find all that’s up with us, plus industry news, changes to the platforms we work with and useful information on how to get the most out of your digital marketing dollar.
Analytics Recovery, Recovering access to Google Analytics account To regain your Google Analytics account access, simply follow the 6 steps below: 1. Go to the Google Analytics Help Center 2. Select “1)I can’t find an Analytics administrator, 2)the Analytics administrator left the company, 3)I lost administrative access,…
Read articleWhat is Facebook Conversions API and what does it mean for you? There are new changes around how Facebook can receive and process conversion events from tools like Facebook Pixel in browsers supplied by Apple and other major providers. This change is part of…
Read articleFacebook Ad Specs 2025: Key Sizes, Placements & Creative Tips If you’re running Facebook (Meta) ads in 2024, using the correct image sizes and formats is essential for driving engagement and delivering results. This guide outlines the latest Facebook image ad specs, covering key…
Read articleUpdates to Google keyword matching options Today Google Ads announced an update to the matching behavior of phrase and broad match modified (BMM) keywords. What’s changing Starting on February 18th, phrase and BMM keywords will begin to match the same user searches. With this…
Read article5 tips for choosing the best images for your website A picture speaks a thousand words. So dial that volume up to 11. A website is a visual medium. Yes, it’s important to detail the ins and outs of your particular business, but first…
Read articleTop 10 easy ways to maximise SEO on your site pages Use unique Titles & Meta Take stock of each page’s content, and make sure you write relevant Titles and Meta descriptions that explain what is on that page, without resorting to using your…
Read article4 reasons Electronic Direct Mails (EDM’s) work for businesses Put simply, EDM’s or Electronic Direct Mail is the use of email to promote a business’s products and services. Doing this can make the customers on your email list aware of new products, discounts, and…
Read articleFacebook recently implemented a bidding system for promotional messages sent to a business page’s Messenger subscribers. The reason? Not to bombard and fatigue the end user with needless messaging. (Not AT ALL about making ol’ FB even more moolah.) Mark’s pockets notwithstanding, if you…
Read articleFollowing the Cambridge Analytica Scandal, Facebook users expressed their privacy concerns, which included questionable third-party data collection as well as user data distribution. Third-party data includes offline information about consumers not collected by Facebook (e.g., household income). In order to appease global users,…
Read articleChoosing the right Google My Business category is essential for local SEO success. This comprehensive 2019 list provides every available option, from accountants and art galleries to wholesalers and zoos. Use this searchable guide to find the most accurate classification for your business, improve your search rankings, and help local customers find your services more easily.
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