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Here you’ll find all that’s up with us, plus industry news, changes to the platforms we work with and useful information on how to get the most out of your digital marketing dollar.
Facebook recently implemented a bidding system for promotional messages sent to a business page’s Messenger subscribers. The reason? Not to bombard and fatigue the end user with needless messaging. (Not AT ALL about making ol’ FB even more moolah.) Mark’s pockets notwithstanding, if you…
Read articleDirect Summary: How Privacy Changes Affect Meta Campaigns Today Modern privacy regulations and platform tracking restrictions have permanently altered Meta advertising. Campaign attribution windows are narrower, conversion reporting relies heavily on statistical modelling rather than direct real-time observation, and niche third-party demographic targeting has…
Read articleChoosing the right Google My Business category is essential for local SEO success. This comprehensive 2019 list provides every available option, from accountants and art galleries to wholesalers and zoos. Use this searchable guide to find the most accurate classification for your business, improve your search rankings, and help local customers find your services more easily.
Read articleAssess YouTube’s role in product explanation, customer discovery, creative testing and measurable campaigns.
Read articleAll Things Internet has such as AWESOME (read: annoying) way of describing things. Like metas. What does meta even mean? Is it a bird, a plane? Is it actually Superman? Can he please bring me some pizza? Metas are the brief snippets of text…
Read articleBad reviews are part of running a business. In fact, it’s something you can use to engage one-on-one, allowing you to build relationships with your customers. However, they are public. When replying, keep the following guidelines in mind: Be nice and don’t get personal. This…
Read articleGetting a bad review is the pits. You work hard, do right by your customers, stay on top of your invoicing… but that one bad day turns into a bad user experience, and before you know it your excellent rating has dipped. Or, worse,…
Read articleWhat’s a Messenger chatbot and why would you want one? Here’s your crash course: So what is it exactly? A Facebook Messenger chatbot is artificial intelligence that sits in Messenger and is able to complete tasks and obtain data via simulated conversation. Huh? Think…
Read articleThere’s a new website buzzword that’s making the rounds: silos. Siloing simply means grouping your website themes in a different categories and subcategories, ie silos. Think of it as sorting out your socks. Socks fall under the category clothing, so they belong in your…
Read articleFree digital marketing consultations. Talk to a real person about your goals, with no obligation.
