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Here you’ll find all that’s up with us, plus industry news, changes to the platforms we work with and useful information on how to get the most out of your digital marketing dollar.
Leveraging Programmatic Ads to Reach Your Target Audience Faster and More Effectively Are you ready to take your digital marketing strategy to the next level? Do you find yourself wanting a streamlined and cost-effective way of reaching more potential customers in a shorter period…
Read articleFacebook Ads Management Service You might not think of Facebook as a way to help your small or medium-sized business (SMB) grow, but it can be very helpful. With the right agency partner, Facebook Ads can be the missing piece for substantial growth. Rather…
Read articleThis article will walk you through the process of adding an administrator to your Google Analytics account. The first step is to log into your GA account. Next, click on the “Admin” tab in the bottom left corner of the screen. You should see…
Read articleResponsive Display Ads use machine learning to optimize asset combinations for maximum performance and reach. By uploading various headlines, images, and videos, Google automatically adjusts your ads to fit any available space. This guide covers essential specifications for images, logos, and text to ensure your campaigns are effective, professional, and optimized for the Google Display Network.
Read articleDigital Marketing Northern Beaches Sydney As a small business owner on the northern beaches of Sydney, you understand the importance of digital marketing—but do you know just how powerful it can be? Digital marketing is one of the most effective ways to reach your…
Read articleWhat are the Google Business Profile image specifications? There are a range of different media assets you can add to you Google Business Profile (GBP) listings which include images, videos and product listings. Using these assets correctly can really enhance the listing so this…
Read articleBest practice for Google Business Profile Optimisation Google Business Profile (GBP) is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or…
Read articleChoosing the right Facebook ad options There is a broad range of Facebook Ads Targeting options available combined with a range of objectives and ad formats. Objectives Awareness Consideration Conversions Formats Video Image Carousel Collection Dynamic Audiences These are broken into 3 main segments…
Read articleHow to share your Google Ads account Google allows you to share access to your Google Ads account allowing you to work with other pople in your business or with digital marketing agencies like imexpert. At imexpert we request access to your Google Ads…
Read articleCreating a sponsored message campaign Facebook sponsored message campaigns allow you to send promotions, offers and updates directly to your messenger audiences. There are a couple of limitations Audience must have enough existing conversations to target Only targets audience who have engaged in the…
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