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Case study

Filling the room, not just the feed

A great venue needs to be found by the right people at the right time.

Hospitality · Local · Meta Ads · SEO

The challenge

Diners and guests decide quickly, rely heavily on local discovery and reviews, and choose on mood as much as menu.

How we work

We make the venue stand out in local search and maps, keep its story consistent everywhere it appears, and use social to keep it front of mind.

What we've learned

Diners decide fast on mood and proof. Consistency across every listing quietly does the heavy lifting.

Results

Menu clicks from the venue’s Google profile up by more than 16% year on year.

Menu clicks from the Google profile+16%Improved

Index value, not an absolute figure.

Menu clicks from the Google profileBefore: 100. After: 116. Change: +16%, improved.Before100After116
Menu clicks from the Google profile: values before and after
BeforeAfterChange
100116+16% (improved)

How these figures were measured

  • Period: 1 April 2026 to 30 September 2026
  • Compared with: The same dates one year earlier
  • Note: Year on year: 1 April to 30 September 2026 against the same months in 2025. Figures are shown as an index so real volumes stay private.
Menu clicks from the Google profile
Source: Google Business Profile Clicks on the menu link in the Google Business Profile.