The challenge
Contractors and wholesalers compare products, specifications and availability quickly, and they stick with the suppliers who make their job easier.
How we work
We build search and paid campaigns around specific trade needs, reach contractors on the channels they actually use, and set up measurement that follows longer buying cycles.
What we've learned
Trade buyers reward accuracy and punish vagueness.
Results
The display campaign’s click-through rate rose by half year on year, and its clicks by more than 75%.
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 150 | +50% (improved) |
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 177 | +77% (improved) |
How these figures were measured
- Period: 1 June 2026 to 30 September 2026
- Compared with: The same dates one year earlier
- Note: Year on year: 1 June to 30 September 2026 against the same months in 2025, when measurement for this engagement began. Figures are shown as an index so real volumes stay private. Both periods cover the same display campaign.
- Display ad click-through rate
- Source: Google Ads Clicks divided by impressions for the display campaign, as reported by Google Ads.
- Display ad clicks
- Source: Google Ads Clicks on the display campaign’s ads, as reported by Google Ads.