The challenge
Supporters, donors and people seeking help all arrive through different doors, and every dollar counts.
How we work
We make sure every audience can find what they need in search, tighten the technical foundations, and measure what matters so effort goes where it counts.
What we've learned
Limited budgets reward focus: fewer things, done properly, measured honestly.
Results
Organic search clicks up by 15% year on year.
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 115 | +15% (improved) |
How these figures were measured
- Period: 15 April 2026 to 14 October 2026
- Compared with: The same dates one year earlier
- Note: Year on year: 15 April to 14 October 2026 against the same dates in 2025. Figures are shown as an index so real volumes stay private.
- Organic search clicks
- Source: Search Console Clicks from Google web search, as reported by Google Search Console.