The challenge
Buyers are specialists searching for product detail, advice and trusted sources, in short seasonal windows.
How we work
We make product and advisory content easy for growers to find in search, keep the technical foundations sound, and track which content earns attention.
What we've learned
Seasonal windows are short. The content has to be there before the season, not during it.
Results
Organic search clicks up by more than 18% year on year.
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 118 | +18% (improved) |
How these figures were measured
- Period: 15 April 2026 to 14 October 2026
- Compared with: The same dates one year earlier
- Note: Year on year: 15 April to 14 October 2026 against the same dates in 2025. Figures are shown as an index so real volumes stay private.
- Organic search clicks
- Source: Search Console Clicks from Google web search, as reported by Google Search Console.