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Search engine optimisation guidance covering technical SEO, crawling, indexing, on-page optimisation, site architecture, authority and organic search performance.
Best practice for Google Business Profile Optimisation Google Business Profile (GBP) is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or…
Read articleTop 10 easy ways to maximise SEO on your site pages Use unique Titles & Meta Take stock of each page’s content, and make sure you write relevant Titles and Meta descriptions that explain what is on that page, without resorting to using your…
Read articleChoosing the right Google My Business category is essential for local SEO success. This comprehensive 2019 list provides every available option, from accountants and art galleries to wholesalers and zoos. Use this searchable guide to find the most accurate classification for your business, improve your search rankings, and help local customers find your services more easily.
Read articleAll Things Internet has such as AWESOME (read: annoying) way of describing things. Like metas. What does meta even mean? Is it a bird, a plane? Is it actually Superman? Can he please bring me some pizza? Metas are the brief snippets of text…
Read articleBad reviews are part of running a business. In fact, it’s something you can use to engage one-on-one, allowing you to build relationships with your customers. However, they are public. When replying, keep the following guidelines in mind: Be nice and don’t get personal. This…
Read articleGetting a bad review is the pits. You work hard, do right by your customers, stay on top of your invoicing… but that one bad day turns into a bad user experience, and before you know it your excellent rating has dipped. Or, worse,…
Read articleThere’s a new website buzzword that’s making the rounds: silos. Siloing simply means grouping your website themes in a different categories and subcategories, ie silos. Think of it as sorting out your socks. Socks fall under the category clothing, so they belong in your…
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