Tell your story straight to the inbox of people who already know your business. A well-planned email programme cuts through a crowded inbox and is one of the most cost-effective ways to keep customers and prospects engaged.
Our in-house copy experts combine years of content experience with tried and trusted digital techniques, from strategy to delivery and beyond: creative, design, copywriting, production, sending, monitoring and analysis.
Email works best when it is built on a healthy database and clear objectives. We help you identify what each campaign should achieve, then plan it around that goal.
People who opt in have asked to hear from you, whether about an offer, a new product or an extra service. That makes email a direct way to build on the database you already have and engage more with the customers who know your business.
We only work with contacts who have agreed to hear from you, and every email includes clear sender details and a working unsubscribe link, in line with Australian spam law.
Ready to make more of the database you already have? Talk to imexpert about your next campaign, or read about our content strategy service.
EDM marketing uses planned email campaigns to communicate directly with customers or prospects who have agreed to hear from your business. It can support offers, product updates, service reminders and ongoing customer engagement.
No. Email works best with a healthy permission-based database. We only work with contacts who have agreed to hear from you, and campaigns need clear sender details and a working unsubscribe process.
A managed campaign can include strategy, audience segmentation, design, copywriting, testing, scheduling, sending and performance analysis.
We organise contacts into useful groups based on the information and permissions available, so each campaign can be sent to people for whom the message is relevant.
We review delivery, opens, clicks and enquiries, then use website analytics and GA4 key events where tracking permits to understand what recipients do after clicking through.
There is no universal frequency. The right schedule depends on what you have to say, how often customers reasonably expect to hear from you and whether each email provides enough value to justify the send.
An EDM is a planned email marketing message. Learn how it supports customer relationships and how to measure useful outcomes.
Read articlePlan the audience, message, destination and follow-up for an email campaign that supports a specific business goal.
Read articleConnect email reporting with GA4 and enquiry or order records to assess the outcomes of your EDM campaigns.
Read article
No doubt you have heaps of questions on how we can help improve your position in Google or help with any digital marketing. Click the button below to get in touch with our team.
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