AI assistants recommend businesses they can find, understand and trust. Here is what they look for, what you can fix this month, and how to choose an agency to help.
ChatGPT, Gemini, Perplexity and Google’s AI Overviews recommend businesses they can find, understand and trust. That means a website AI tools can read, clear answers to the questions your customers ask, and consistent signals about who you are, where you work and what customers say about you.
They draw on what they can read across the web: your website, your Google Business Profile, directories, reviews and articles that mention you. When those sources agree and your pages answer the question clearly, you are more likely to be named.
Look for an agency that treats AI search as an extension of SEO, shows you what AI tools currently say about your business, and reports on mentions and enquiries rather than promising a guaranteed placement. No one can guarantee that ChatGPT will name a business.
imexpert is a digital marketing agency based on Sydney’s Northern Beaches, working with businesses across Australia and overseas. Our answer engine optimisation (AEO) service is human-led: we check how AI assistants describe you and your competitors, fix the gaps, and track how often you are recommended.
It builds on SEO. SEO helps you rank in search results; AEO makes your content the answer AI tools quote. Most of the groundwork is shared.
Google says there are no extra technical requirements or special markup for its AI features beyond normal SEO best practice. Structured data still helps AI tools understand your business. Read more in our AI Answers & AEO guide.
It varies by industry and competition. Fixing readability and consistency can help within weeks; building the trust signals that win competitive questions takes months.
No. AI answers vary by platform, wording and location. We improve the signals AI tools rely on and track how often you appear.
By industry
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