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09/08/2024

Official Facebook plugin for WordPress

Installing and setting up the Official Facebook plugin for WordPress

Steps to Complete the Facebook Business Extension Flow on WordPress

Installation:

  1. From Your WordPress Site:
    • Log in to your WordPress dashboard, navigate to the Plugins menu, and click Add New.
    • In the search field, type ‘Facebook for WordPress’ and click Search Plugins. Select the plugin authored by ‘Facebook’ and click Install Now.
    • Or follow this link for the Facebook plugin for WordPress
  2. From Facebook Events Manager:
    • Download and install the plugin directly from the Facebook Help Page or Events Manager.

Configure Plugin for First Use:

  1. Access the Plugin Settings:
    • After installation, go to the settings page of the plugin.
    • Click Get Started to initiate the Facebook Business Extension flow.
  2. Complete the Facebook Business Extension Flow:
    • Login and Authorisation:
      • Log in to your Facebook account.
      • Select the appropriate Facebook Business Manager account if you manage multiple.
    • Select Facebook Assets:
      • Choose the Facebook Pixel, Ad Account, Catalogue, and Page you want to link to your WordPress site.
    • Configure Settings:
      • Review and configure event tracking settings, determining which actions on your site will be sent to Facebook.
    • Grant Permissions:
      • Grant the necessary permissions to Facebook, including sharing your access token with your WordPress site.
    • Review and Confirm:
      • Review all settings and confirm to complete the integration.
  3. Enable Sending Events via Conversions API:
    • After completing the flow, return to the plugin’s settings page.
    • Under Meta Advanced Configuration, toggle the checkbox to enable sending website events to Meta using the Conversions API.

Required Access Levels on Facebook

  • Admin Access to Facebook Business Manager:
    • You must be an Admin of the Business Manager account that owns the assets you’re connecting to WordPress.
  • Manage Pixel Permissions:
    • You need Full Control or Standard Access with the ability to manage settings for the Facebook Pixel being linked.
  • Manage Ad Account Permissions:
    • You require Admin or Advertiser access to the associated Ad Account.
  • Manage Catalogue Permissions (if applicable):
    • Full Control over the product catalogue is necessary if connecting it through the plugin.
  • Access to Facebook Page (if applicable):
    • You need to be at least an Editor of any Facebook Page linked through the plugin.
  • Conversions API Permissions:
    • Ensure you have permissions to configure settings under the Meta Advanced Configuration in the plugin.