Administrative Prerequisites and Eligibility Criteria
LinkedIn enforces strict operational rules before approving a company page merger to prevent intellectual property disputes and accidental audience loss. Both profiles must meet specific structural conditions before support staff will process the request.-
- Administrative Access: Your individual LinkedIn account must be designated as a Super Admin on both the primary page (the profile you intend to keep) and the secondary page (the profile you wish to retire). Content Admin or Analyst roles are insufficient.
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- Entity and Naming Alignment: The two pages must represent the same business, an acquired brand, or an official subsidiary. If the legal names differ significantly due to a merger or rebrand, you may need to update the public organisation name on the secondary page prior to submission, or supply documentation explaining the corporate relationship.
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- Distinct URL Slugs: Ensure you have the exact public URLs for both pages. LinkedIn cannot initiate the merge without the unique alpha-numeric or vanity URL strings for both destinations.
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- Domain Ownership: Where required by LinkedIn verification protocols, administrators must ensure their corporate email address reflects the company domain matching the primary page.
How to Submit a Merge Request Through LinkedIn Support
Because merging is an irreversible administrative action handled manually by platform support engineers, the request must follow LinkedIn’s ticketing workflow.Step 1: Designate Primary and Secondary Assets
Choose which page will remain active. The primary page retains its original vanity URL, branding, organic post history, and linked employee associations. The secondary page will be deactivated once the follower migration concludes.Step 2: Access the Help Centre Contact Form
Navigate to the LinkedIn Help Centre while signed into your administrator account. Search for “Merge LinkedIn Pages” or proceed to the general business support ticketing queue under “Company Pages”. Choose the option to submit a support ticket regarding company page management.Step 3: Provide Required Documentation and Details
Your support ticket must include the following precise details to prevent administrative delays:-
- The full URL of the primary page to retain.
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- The full URL of the secondary page to be merged and decommissioned.
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- A brief business justification (for example: duplicate listing consolidation, corporate acquisition, or brand rationalisation).
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- Explicit confirmation that you hold Super Admin access to both properties and acknowledge that the merger cannot be undone.
Step 4: Ticket Review and Resolution
A LinkedIn support representative will review the two assets. If your administrative rights or business connections require further validation, they will reply via your registered contact email. Once verified, the platform initiates the audience merge, which typically completes within several business days.Asset Retention: What Transfers and What Is Lost
A page merger does not blend all historical data into a combined archive. Understanding what moves across allows your marketing and communications teams to protect valuable corporate records prior to ticket submission.-
- Followers: Follower counts transfer over. Duplicate members who follow both profiles are automatically consolidated, meaning your final count will be equal to or slightly lower than the arithmetic sum of both communities.
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- Posts and Content History: All status updates, articles, videos, and poll data on the secondary page are permanently deleted. They do not appear on the primary page feed. Export or document critical historical creative before requesting the merge.
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- Page Analytics: Historical visitor demographics, impression reports, and engagement metrics from the secondary page are lost. Download raw CSV reports from the analytics tab of the secondary page beforehand if you need continuous multi-year reporting.
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- Showcase Pages: Showcase Pages affiliated with the secondary page do not migrate across automatically. You must coordinate with LinkedIn Support in your ticket if you wish to re-parent a Showcase Page to the primary profile.
Post-Merger Checklist: Employee Profiles and Brand Assets
Once LinkedIn Support confirms the merger is complete, perform a systematic audit across internal systems and customer-facing touchpoints.-
- Employee Profile Reassignment: Staff members who selected the secondary page in their personal Experience section will not always update automatically. Send an internal staff notice instructing employees to edit their job entry, re-select the primary company page from the drop-down menu, and save to ensure company logos display correctly on their personal profiles.
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- Campaign Manager Review: Inspect active paid media accounts in LinkedIn Campaign Manager. Update any ad creatives that were directly sponsored through or associated with the decommissioned secondary page, and verify conversion tracking pixels remain tied to the primary page.
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- Website and Email Links: Audit header, footer, and team signature links across your digital properties. Replace broken or redirected URLs pointing to the old page with direct links to the primary page URL.
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- Third-Party Integrations: Re-authenticate social media scheduling tools, customer service platforms, and social listening software to ensure published updates and inbound direct messages flow through the retained entity without disruption.