Why Continuing SEO is Worthwhile
Imagine your business is a shop in a busy high street. Now, SEO (Search Engine Optimisation) is like the signpost that guides people to your shop. Just because you’ve put up a signpost once, doesn’t mean people will keep finding you, especially if new shops open or if the high street gets rearranged.
Here’s why it’s worth keeping up with SEO:
- Changing Landscape: Search engines, like Google, frequently update the way they present information. If you don’t update your SEO, your business could get lost in the shuffle.
- Staying Ahead of Competitors: As other businesses realise the benefits of SEO, they’ll invest in it too. Continuously updating your SEO ensures you stay ahead or at least in line with the competition.
- User Expectations: Online users expect fast, user-friendly websites. Regular SEO practices help ensure your website meets modern standards.
- New Content: As you add new products, blog posts, or services, SEO helps these new additions get found by your target audience.
- Consistent Traffic: By maintaining SEO, you ensure a consistent flow of visitors to your site, increasing the chances of sales or leads.
In simple terms, continuing SEO is like maintaining your shop’s signpost, making sure it’s shiny, visible, and relevant so that customers can easily find you amid the bustling high street of the internet.
Also published on Medium.