Stage 1: Initial Setup and Access Verification
Step 1: Navigate to Google Analytics
- Action: Go to Google Marketing Platform.
- Purpose: To access the Google Analytics sign-in page.
Step 2: Sign In
- Action: Click on the ‘Sign in’ option at the top right of the page.
- Outcome: If you are greeted with a ‘Get Started’ screen, it indicates you do not have an existing Analytics account.
Step 3: Understand User Roles and Permissions
- Explanation: Google Analytics accounts are structured into three levels: Account, Property, and View. The Account is the highest level, containing one or more Properties. Properties represent individual websites or apps.
- Account: Top-level access where users can manage administrative settings and user permissions.
- Property: Contains the tracking data for a specific website or app. Users can have different permissions for different properties.
Step 4: Verify Admin Access
- Action: Navigate to “Account Access Management” within the Admin settings.
- Outcome:
- If you see a “Request Access” screen, you do not have admin access to the Analytics account.
- If you are able to view and modify user roles and permissions, you have admin access.
Step 5: Resolve Access Issues
- Action: If you do not have the necessary access:
- Option 1: Contact the account administrator to request access. Provide your email address and specify the access level required (admin access is needed to manage the account effectively).
- Option 2: If uncertain who the account administrator is or if further issues arise, contact our support team for assistance.
Checklist for Stage 1 Completion
Ensure the following tasks are completed:
- ✅ Navigated to Google Marketing Platform and accessed the sign-in page.
- ✅ Successfully signed in and confirmed whether an Analytics account exists.
- ✅ Checked and understood the distinction between Account and Property levels.
- ✅ Verified admin access in the Account Access Management.
- ✅ Resolved any access issues, either through internal admin or support assistance.
Once all tasks in the checklist are marked complete, notify the support team to proceed to Stage 2 of the setup process.