The challenge
Sellers compare quickly and decide on convenience and trust. In a crowded local market, being the obvious, easy option is half the battle.
How we work
We build search visibility and local signals around the materials, pick-ups and drop-offs people ask about, keep every listing accurate and consistent, run paid search for the moments that matter, and make every enquiry measurable.
What we've learned
When price is hard to tell apart, being the easy and trustworthy option is the edge.
Results
Calls from Google Ads up by half year on year at almost the same cost per call, and ad clicks up by more than 25%.
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 150 | +50% (improved) |
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 126 | +26% (improved) |
How these figures were measured
- Period: 1 April 2026 to 30 September 2026
- Compared with: The same dates one year earlier
- Note: Year on year: 1 April to 30 September 2026 against the same months in 2025. Figures are shown as an index so real volumes stay private. Ad figures cover all Google Ads campaigns.
- Calls from Google Ads
- Source: Google Ads Phone calls made from the ads, as reported by Google Ads.
- Google Ads clicks
- Source: Google Ads Clicks on the ads, all Google Ads campaigns.