The challenge
One business, two audiences: households and trade accounts. Each searches differently and expects a different experience.
How we work
We treat retail and wholesale as separate journeys, strengthen local and product search for each, and track online orders and trade enquiries on both sides.
What we've learned
Two audiences need two experiences, held together by one brand voice.
Results
Organic search clicks doubled year on year.
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 200 | +100% (improved) |
How these figures were measured
- Period: 1 April 2026 to 30 September 2026
- Compared with: The same dates one year earlier
- Note: Year on year: 1 April to 30 September 2026 against the same months in 2025. Figures are shown as an index so real volumes stay private.
- Organic search clicks
- Source: Search Console Clicks from Google web search, as reported by Google Search Console.