The challenge
People compare programs, locations and costs over weeks, and term dates leave little time to waste.
How we work
We align search, paid and social activity with each term and intake, build search visibility program by program, and measure the enquiry path the way families actually decide.
What we've learned
Marketing that follows the term calendar and answers the comparison questions earns its place on the shortlist.
Results
Organic search clicks up by more than 27% year on year.
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 127 | +27% (improved) |
How these figures were measured
- Period: 15 April 2026 to 14 October 2026
- Compared with: The same dates one year earlier
- Note: Year on year: 15 April to 14 October 2026 against the same dates in 2025. Figures are shown as an index so real volumes stay private.
- Organic search clicks
- Source: Search Console Clicks from Google web search, as reported by Google Search Console.