How we work in Professional & B2B services, what we have learned there and, where the figures can be shown, selected results. Clients are never named.

Case studies in Professional & B2B services

Professional & B2B services · Email & CRM · Google Ads · SEO Long sales cycles need long memories The deal you win this year started with a search long before it. Read case study

How we choose and write these

Each piece describes an industry, not a business. Clients are never named, and nothing in a piece is meant to identify them.

"How we work" describes the method we use in that industry, and every line of it is true for the work behind the piece.
The experience line says how long we have worked in the sector.
Results appear only where the figures are good and can be substantiated. They are selected, not an average, and each one shows the period it covers, where it came from and exactly what was counted. Many are shown as index values, and we never publish revenue, spend or lead volumes.
Figures are fixed on the day a piece is published. They are not refreshed from live reports.

Results depend on market conditions, competition, budget, website quality and changes made by search engines and advertising platforms. They are not a promise of future performance.

Professional & B2B services Case Studies

Case studies in Professional & B2B services