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Paid social advertising guidance for Meta, Facebook, Instagram, LinkedIn and other social platforms, including targeting, creative, lead generation and campaign optimisation.
Choosing the right Facebook ad options There is a broad range of Facebook Ads Targeting options available combined with a range of objectives and ad formats. Objectives Awareness Consideration Conversions Formats Video Image Carousel Collection Dynamic Audiences These are broken into 3 main segments…
Read articleCreating a sponsored message campaign Facebook sponsored message campaigns allow you to send promotions, offers and updates directly to your messenger audiences. There are a couple of limitations Audience must have enough existing conversations to target Only targets audience who have engaged in the…
Read articleWhat is Facebook Conversions API and what does it mean for you? There are new changes around how Facebook can receive and process conversion events from tools like Facebook Pixel in browsers supplied by Apple and other major providers. This change is part of…
Read articleFacebook Ad Specs 2025: Key Sizes, Placements & Creative Tips If you’re running Facebook (Meta) ads in 2024, using the correct image sizes and formats is essential for driving engagement and delivering results. This guide outlines the latest Facebook image ad specs, covering key…
Read articleFacebook recently implemented a bidding system for promotional messages sent to a business page’s Messenger subscribers. The reason? Not to bombard and fatigue the end user with needless messaging. (Not AT ALL about making ol’ FB even more moolah.) Mark’s pockets notwithstanding, if you…
Read articleFollowing the Cambridge Analytica Scandal, Facebook users expressed their privacy concerns, which included questionable third-party data collection as well as user data distribution. Third-party data includes offline information about consumers not collected by Facebook (e.g., household income). In order to appease global users,…
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