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Here you’ll find all that’s up with us, plus industry news, changes to the platforms we work with and useful information on how to get the most out of your digital marketing dollar.
Harnessing the power of Google Tag Manager (GTM) alongside Google Analytics 4 (GA4) can significantly streamline your analytics and tracking processes.
Read articleWhy Continuing SEO is Worthwhile Imagine your business is a shop in a busy high street. Now, SEO (Search Engine Optimisation) is like the signpost that guides people to your shop. Just because you’ve put up a signpost once, doesn’t mean people will keep…
Read articleThe world of digital marketing is evolving rapidly, and the tools we use to interpret data and optimise campaigns are no exception. Google Analytics, a premier platform for tracking web traffic and user behavior, has gone through a significant transformation from GA3 to GA4.…
Read articleCleaning up unused images, With the dynamic nature of WordPress websites, many users often find themselves accumulating an array of unused images over time.
Read articleUnderstanding the basics in a complex environment The digital landscape has transformed the way businesses interact with their customers. At the forefront of this change is online advertising – a powerful tool that’s now essential for any business hoping to thrive in the modern…
Read articleWhy move to AI-Powered Google Search Ads? In today’s digital era, the technologies powering our favourite online tools are evolving at an impressive pace. One such tool, the Google Search Ad, has significantly benefitted from advancements in Artificial Intelligence (AI). But what does this…
Read articleGoogle Business Page (GBP) Video Verification, how and why? In today’s digital landscape, having an active and fully verified Google Business Page is indispensable for business success. A significant factor in this verification process is video verification, a feature Google launched to ensure the…
Read articleSharing an Audience with Another Ad Account Using Facebook Business Manager
Read articleHow to Search an Entire Website Using Google Search in 3 Easy Steps
Read articleUnderstanding Google MCC: An Efficient Tool for Managing Multiple Brands. Google MCC explained.
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