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Google Ads strategy and optimisation covering Search, Performance Max, Shopping, Display, YouTube, lead generation, targeting and campaign efficiency.
Accepting a Partner Request in Google Ads: A Step-by-Step Guide Google Ads, the world’s largest and most popular online advertising platform, offers businesses the ability to manage their ad campaigns effectively by partnering with other agencies or individuals. A partner request is an invitation…
Read articleUnlock the Power of Google Performance Max Ads: A Guide for Businesses As the digital marketing landscape continues to evolve, staying ahead of the curve and maximising your advertising efforts is essential for driving growth and success. Google has introduced Performance Max, a powerful…
Read articleGoogle advertising policies are designed to promote a safe and positive experience for both advertisers and users.
Read articleGoogle Ads account verification is a process that helps ensure that the person or business creating an ad account is legitimate and that they comply with Google’s advertising policies.
Read articleResponsive Display Ads use machine learning to optimize asset combinations for maximum performance and reach. By uploading various headlines, images, and videos, Google automatically adjusts your ads to fit any available space. This guide covers essential specifications for images, logos, and text to ensure your campaigns are effective, professional, and optimized for the Google Display Network.
Read articleHow to share your Google Ads account Google allows you to share access to your Google Ads account allowing you to work with other pople in your business or with digital marketing agencies like imexpert. At imexpert we request access to your Google Ads…
Read articleUpdates to Google keyword matching options Today Google Ads announced an update to the matching behavior of phrase and broad match modified (BMM) keywords. What’s changing Starting on February 18th, phrase and BMM keywords will begin to match the same user searches. With this…
Read article1. TrueView (In-Stream or Discovery/In-Display) TrueView video ads come in two forms, In-Stream and Discovery, also called In-Display. In-Stream video ads play before the posted YouTube video. In-Display video ads appear as a sponsored suggested video in the top right sidebar above playlists…
Read articleYouTube is no longer just a digital video repository for top-of-funnel brand awareness; it is an intent-driven commercial engine integrated directly into the Google Ads ecosystem. For businesses seeking scalable growth, YouTube advertising provides the visual impact of television combined with the precision targeting…
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