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Search statistics Search market share in Australia

Google, Bing and AI chatbots in plain numbers, with the source and the limits of each figure. Updated monthly.

Search engines: September 2026 AI chatbots: September 2026 Last checked: 2 November 2026

At a glance

What the numbers say

Search engines

Search engine share in Australia, September 2026

Share of search-engine visits to websites in StatCounter's network, all devices.

Search engine market share in Australia, September 2026
Search engineShareChange on Aug 2026Chart
Google 87.87% Up 0.34 percentage points from August 2026
Bing 9.19% Down 0.26 percentage points from August 2026
Yahoo! 1.54% Down 0.05 percentage points from August 2026
DuckDuckGo 0.93% No material change from August 2026
All other search engines 0.47%

Arrows compare with August 2026: up, down, no material change (under 0.05 points). They show direction only, not whether a change is good or bad. A dash means no previous month on file.

Google and Bing by month

Google and Bing share in Australia by month
MonthGoogleBing
September 2026 87.87% 9.19%
August 2026 87.53% 9.45%
July 2026 88.21% 8.75%
June 2026 88% 9.03%
May 2026 88.02% 9.04%
April 2026 88.51% 8.38%
March 2026 88.2% 8.71%
February 2026 88.89% 8.25%
January 2026 90.71% 6.55%
December 2025 91.1% 6.05%
November 2025 91.08% 6.22%
October 2025 91.13% 6.14%

AI chatbots

Where AI chatbots send people, worldwide, September 2026

This is each chatbot's share of the clicks AI chatbots send to websites. It is not a share of searches, and it is not a measure of how many people use each chatbot. A person can read an AI answer without clicking anything, so clicks only capture part of the picture.

Share of AI chatbot referrals to websites, worldwide, September 2026
AI chatbotShare of chatbot referralsChange on Aug 2026Chart
ChatGPT 80.47% Up 1.07 percentage points from August 2026
Google Gemini 10.94% No material change from August 2026
Perplexity 5.84% Up 1.5 percentage points from August 2026
Microsoft Copilot 1.78% Down 0.99 percentage points from August 2026
Claude 0.95% Down 1.58 percentage points from August 2026
DeepSeek 0.02%

Arrows compare with August 2026, in percentage points, and show direction only. Month-to-month moves in this series can be large, so a single arrow says little on its own. The 12-month table below gives the wider picture.

Google vs ChatGPT: visits sent to websites

Of the visits sent to websites by Google and ChatGPT combined (worldwide, September 2026), Google sent 99.61% and ChatGPT 0.39%. AI chatbots are a small source of website visits today, but the share between chatbots shifts from month to month.

Last 12 months

Share of AI chatbot referrals by month, worldwide
Month ChatGPT Gemini Perplexity Copilot Claude
September 2026 80.47% 10.94% 5.84% 1.78% 0.95%
August 2026 79.4% 10.93% 4.34% 2.77% 2.53%
July 2026 77.89% 9.93% 5.86% 3.07% 3.2%
June 2026 76.89% 7.96% 7.87% 3.48% 3.74%
May 2026 79.05% 7.04% 7.67% 3.24% 2.99%
April 2026 76.85% 9% 7.73% 3.76% 2.66%
March 2026 78.16% 8.65% 7.07% 3.19% 2.91%
February 2026 79.98% 7.5% 7.88% 3.26% 1.37%
January 2026 80.51% 7.2% 7.87% 3.5% 0.92%
December 2025 79.74% 4.74% 10.83% 3.6% 1.07%
November 2025 81.84% 2.97% 11.06% 3.06% 1.06%
October 2025 81.35% 3.02% 11.13% 3.47% 1.02%

Read this first

How to read these numbers

Sources

Where the data comes from

Figures on this page were last checked on 2 November 2026. Always check the source for the latest numbers.

Disclaimer

This page is for general information only. The statistics shown are published by third parties, mainly StatCounter Global Stats. imexpert does not own, collect or verify this data, makes no claim to it, and has reproduced only a small selection of figures with attribution. All data remains the property of its respective owners, and the original sources should be treated as the authoritative record.

We take care to copy figures accurately, but we do not guarantee that they are complete, current or error-free, and they may be revised by the source after we publish them. Nothing on this page is advice, a forecast or a recommendation, and you should not make business decisions on these figures alone.

Google, Bing, Yahoo!, DuckDuckGo, ChatGPT, Gemini, Perplexity, Copilot, Claude, DeepSeek and StatCounter are trademarks of their respective owners. imexpert is not affiliated with, endorsed by or sponsored by any of them.

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