The challenge
Patients often search with questions and worries. Clear answers about what to expect build confidence before the first appointment.
How we work
We make the practice easy to find in search and on maps, run carefully worded search ads, and keep the site’s technical health in check, all within the sector’s advertising rules.
What we've learned
Answering the worry behind the search builds confidence before anyone walks through the door.
Results
The Google profile was shown 12% more often year on year, and calls from it rose by 5%.
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 112 | +12% (improved) |
Index value, not an absolute figure.
| Before | After | Change |
|---|---|---|
| 100 | 105 | +5% (improved) |
How these figures were measured
- Period: 1 April 2026 to 30 September 2026
- Compared with: The same dates one year earlier
- Note: Year on year: 1 April to 30 September 2026 against the same months in 2025. Figures are shown as an index so real volumes stay private. Profile impressions count each person once a day.
- Google profile impressions
- Source: Google Business Profile Times the Google Business Profile was shown on Google Search and Maps. Google counts each person once a day.
- Calls from the Google profile
- Source: Google Business Profile Taps on the call button in the Google Business Profile.