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Case study

Being easy to find when it counts

Patients want clarity, not cleverness.

Medical practices · Local · SEO

The challenge

People search carefully for health services and expect accurate, calm information. The right practice needs to be easy to find, easy to understand and easy to book.

How we work

We focus on search visibility and a strong local presence, keep a close eye on site speed and technical health, and work within the sector’s advertising rules throughout.

What we've learned

Calm, accurate, plain information beats clever copy every time.

Results

Organic search clicks up by more than 14% year on year.

Organic search clicks+14%Improved

Index value, not an absolute figure.

Organic search clicksBefore: 100. After: 114. Change: +14%, improved.Before100After114
Organic search clicks: values before and after
BeforeAfterChange
100114+14% (improved)

How these figures were measured

  • Period: 1 April 2026 to 30 September 2026
  • Compared with: The same dates one year earlier
  • Note: Year on year: 1 April to 30 September 2026 against the same months in 2025. Figures are shown as an index so real volumes stay private.
Organic search clicks
Source: Search Console Clicks from Google web search, as reported by Google Search Console.