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Case study

Craft that deserves to be found

Beautiful work is wasted if nobody sees it.

Joinery & benchtops · Google Ads · Local · SEO

The challenge

Customers take their time, compare finishes and ask for quotes only when they trust the maker. The work has to speak before the salesperson does.

How we work

We put the craft front and centre in search and on the business’s Google profile, reach people while they plan a renovation, and point every click towards a quote.

What we've learned

When the product is the proof, show more of it, and make asking for a quote easy.

Results

Direction requests from the Google profile up by 40% year on year.

Direction requests from the Google profile+40%Improved

Index value, not an absolute figure.

Direction requests from the Google profileBefore: 100. After: 140. Change: +40%, improved.Before100After140
Direction requests from the Google profile: values before and after
BeforeAfterChange
100140+40% (improved)

How these figures were measured

  • Period: 1 April 2026 to 30 September 2026
  • Compared with: The same dates one year earlier
  • Note: Year on year: 1 April to 30 September 2026 against the same months in 2025. Figures are shown as an index so real volumes stay private.
Direction requests from the Google profile
Source: Google Business Profile Requests for directions made from the Google Business Profile.