Fast, local and found first | Case Study

The challenge

Much of the demand is urgent and local. The business that is visible, reachable and reassuring in the first few seconds takes the job.

We focus hard on local visibility, click-to-call search ads and service-area coverage, and we measure which searches turn into calls and enquiries.

In urgent categories, being reachable in seconds matters more than being clever.

Google Ads clicks up by more than 80% year on year on the same budget, with the cost of each click nearly halved.

Google Ads clicks+88%Improved

Index value, not an absolute figure.

Google Ads clicks: values before and after
Before	After	Change
100	188	+88% (improved)

Cost per click−46%Improved

Index value, not an absolute figure.

Cost per click: values before and after
Before	After	Change
100	54	−46% (improved)

Period: 1 April 2026 to 30 September 2026
Compared with: The same dates one year earlier
Note: Year on year: 1 April to 30 September 2026 against the same months in 2025. Figures are shown as an index so real volumes stay private. Ad figures cover all Google Ads campaigns. Ad spend was almost unchanged between the two periods.

Google Ads clicks: Source: Google Ads Clicks on the ads, all Google Ads campaigns.
Cost per click: Source: Google Ads Ad spend divided by clicks, all Google Ads campaigns. Lower is better.