People use ChatGPT to explore options, compare providers and decide what to do next. A relevant, clearly labelled ad can help your business enter that consideration process. imexpert plans and manages ChatGPT advertising for small and medium businesses, with human review at every stage and a focus on useful enquiries rather than clicks alone.
Eligible ads can appear in ChatGPT alongside a relevant conversation. They are marked as sponsored and kept separate from the answer. OpenAI controls matching and delivery, so no agency can promise placement against a particular question or influence the wording of ChatGPT’s answer.
Illustrative question
“What should I look for when choosing a local accounting firm?”
ChatGPT answer
General guidance on qualifications, services and questions to ask.
Sponsored example — separate from the answer
Example Accounting | Business tax and advisory services
Explore services and book an introductory call.
We use available Ads Manager results and website analytics to review impressions, clicks, total users, sessions and key events. Where possible, we assess cost per suitable enquiry and the quality of leads, not just traffic volume. Results depend on the market, offer, budget and platform availability.
ChatGPT Ads are paid, labelled placements managed through OpenAI’s advertising platform. Answer Engine Optimisation (AEO) improves the clarity and usefulness of your business information for organic discovery. Paid advertising does not buy a recommendation in an AI answer. We can plan both as part of a wider SEO and AEO strategy.
We can plan relevant creative and campaign settings, but OpenAI decides when an ad is eligible and shown. Specific prompts and placements cannot be guaranteed.
No. Ads are separate from ChatGPT’s answers, and advertisers do not control those answers.
It may be if the platform is available for your market and your offer, landing page, lead tracking and test budget are ready. We start with a suitability review before recommending spend.
Usually it is an additional channel to test alongside the search and marketing activity already working for your business. We compare results before suggesting a larger commitment.
Talk to imexpert about a managed ChatGPT Ads campaign. We can review your goals, website and measurement setup, then recommend a practical first test.
No doubt you have heaps of questions on how we can help improve your position in Google or help with any digital marketing. Click the button below to get in touch with our team.
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