Short answer: An AI visibility audit checks what AI tools say about your business when customers ask them questions: whether you are named, whether the details are right, and which sources the tools rely on. It is a structured sample, not a ranking report, because AI answers vary with the wording of the question, the tool, the location and the day.

What the audit covers

Presence. Are you named at all when a customer asks for a business like yours?
Accuracy. Are your services, locations, hours and specialities described correctly, or does the tool invent or omit things?
Positioning. How are you described compared with the competitors the tool names?
Sources. Which websites, directories and reviews does the tool cite, and are you represented on them?
Gaps. Which questions your customers ask that no one answers well, including you?

How the audit works

1. Build a prompt set

We write the questions your customers actually ask, as full conversational prompts rather than short keywords, using your services and service areas. They cover four types:

Informational: “How do I choose a skip bin size for a bathroom renovation?”
Commercial: “Who are the best providers in Sydney, and how do they compare?”
Transactional: questions about price, availability, locations and how to get in touch.
Branded: questions about your business by name, such as who you are and what you do.

2. Run the prompts

We run each prompt in ChatGPT and Perplexity, and in Gemini and Google’s AI features where they are relevant to your customers. We repeat prompts to see how much the answers vary, and record the full answer, whether you are named and the sources cited.

3. Score what we find

Factual accuracy: are the details about your business correct?
Fabrication: does the tool attribute services, locations or features you do not have?
Tone: is the description positive, neutral or critical?
Prominence: are you named first, among several, or not at all?

4. Trace the sources

AI answers draw partly on what a model learned in training and partly on live web sources. We map which pages and sites the tools cite for your market, so we can see where you are missing, out of date or inconsistent.

5. Prioritise the fixes

Fixes usually fall into three groups: on your site (answer pages, structured data, crawler access), off your site (business profiles, directories, reviews, mentions) and corrections (wrong details that need to be fixed at the source).

6. Re-test

We re-run the same prompt set on a regular rhythm, monthly is sensible for most businesses, so you can see what changed and what is still missing.

What you get

A plain-English report: results prompt by prompt, accuracy problems, a map of the sources the tools rely on, and a prioritised list of what to fix first.

What an audit can’t tell you

Your “ranking” in AI. There isn’t a fixed position to report. Answers change between prompts, tools, places and days.
A guarantee. We can show where you stand and what is likely to help. No one can promise a mention.
An instant result. A fix may show up in one tool sooner than another, because tools use training data and live sources differently.

Start with the free check

Our free AI readiness check scans your site and emails you a plain-English report on what ChatGPT, Gemini and Google’s AI can see, and what to fix first. A full audit goes further by testing real prompts in each tool.

Frequently asked questions

Why do AI answers change from run to run?

These tools generate answers rather than retrieve a fixed list, and they can use different sources each time. That is why we repeat prompts and report patterns rather than single results.

How often should we re-test?

Monthly works well for most businesses. It is frequent enough to see movement without reacting to every fluctuation.

Do I need to be in a model’s training data?

Not necessarily. Several tools also search the live web, so current, clear and well-corroborated pages can be used even when a model has not seen them in training.

What does an audit cost?

It depends on the number of services, locations and competitors tested. See our indicative pricing, or start with the free check.

This article was created with AI assistance and reviewed by our team before publishing.

How We Audit Your Business’s Presence in ChatGPT and Perplexity