Facebook Ad Specs 2025: Key Sizes, Placements & Creative Tips

If you’re running Facebook (Meta) ads in 2024, using the correct image sizes and formats is essential for driving engagement and delivering results. This guide outlines the latest Facebook image ad specs, covering key placements, file recommendations, and safe zones – all based on official Meta guidelines.

We also highlight the 3 must-know image sizes every advertiser should be using:

• 1080 × 1080 px – Best for square Feed ads, Reels, and Marketplace

• 1080 × 1920 px – Ideal for Stories and full-screen Reels

• 1200 × 628 px – Perfect for landscape ads in the Facebook Feed and Right Column

Whether you’re designing static image ads or uploading video creatives, this post will help ensure your campaigns are compliant, sharp, and built for performance.

📱 Facebook Feed Ad Specs (Image & Video)

Facebook Feed ads appear in the main scrolling experience on both mobile and desktop, offering strong visibility.

Image Ad Specs (Facebook Feed)

• Recommended Size:

  • Square: 1080 × 1080 px (1:1)

  • Landscape: 1200 × 628 px (1.91:1)

  • Portrait: 1080 × 1920 px (4:5)

• Format: JPG or PNG

• Max File Size: 30 MB

• Minimum Size: 600 px (width & height)

• Text Limits:

  • Primary Text: ~125 characters

  • Headline: 27 characters

  • Link Description: 27 characters

• Tip: While Facebook no longer restricts image text to 20%, keeping it minimal improves results.

Video Ad Specs (Facebook Feed)

• Resolution: At least 1080 × 1080 px

• Aspect Ratio: 1:1 or 4:5 (mobile-friendly)

• Duration: 1 second to 240 minutes (best under 15 seconds)

• Format: MP4 or MOV

• Max File Size: 4 GB

• Captions: Recommended (autoplay is muted)

• Thumbnail: Should follow same image specs as above

📸 Facebook Stories Ad Specs

Stories are immersive, vertical, full-screen placements. They’re highly effective for mobile engagement on both Facebook and Instagram.

Image Stories

• Recommended Size: 1080 × 1920 px

• Aspect Ratio: 9:16

• File Format: JPG or PNG

• Max File Size: 30 MB

• Display Time: 5 seconds per image

Video Stories

• Size: 1080 × 1920 px

• Length: Up to 15 seconds (longer videos are split)

• Format: MP4 or MOV

• Safe Zones:

  • Avoid placing key elements in the top 14% and bottom 20%

  • This prevents overlap with profile info, CTAs, or navigation

🎬 Facebook Reels Ad Specs

Reels are full-screen, short-form videos built for high engagement and vertical viewing.

• Recommended Size: 1080 × 1920 px (9:16)

• Video Length: 15 to 60 seconds (15 seconds performs best)

• File Format: MP4 or MOV

• Safe Zones:

  • Top 14%

  • Bottom 35%

  • 6% margins on each side

Always keep text, logos, and buttons within the centre “safe zone” for visibility.

🖼️ Other Facebook Ad Placements

Right Column Ads

• Recommended Size: 1200 × 628 px or 1080 × 1080 px

• Format: JPG/PNG

• Usage: Desktop-only, less prominent but still valuable for remarketing

Facebook Marketplace Ads

• Specs: Same as Feed

  • Size: 1080 × 1080 px

  • Format: JPG or PNG

  • Short, impactful copy recommended

🛡️ Facebook Ad Safe Zones – Quick Reference

Avoid common design mistakes by following these safe zone guidelines:

Use Meta’s Ad Preview Tools to ensure your content appears correctly on all placements.

✅ Facebook Ad Creative Best Practices (2024)

To make your Facebook ads stand out in 2024, follow these creative tips:

• Use high-res assets: Minimum 1080 px for all image/video uploads

• Keep videos short: 15 seconds or less performs best

• Add captions: Essential for sound-off environments

• Minimise image text: Let the ad copy do the work

• Show branding early: Especially in videos

• Customise by placement: Use Meta’s asset customisation to adapt size/format

• Optimise load times: Compress files without losing quality

Final Thoughts

Understanding and using the correct Facebook image ad specs for each placement helps your campaign perform better, load faster, and stay compliant with Meta’s advertising standards. Prioritise these three core image sizes:

• 1080 × 1080 px – Feed, Reels, Marketplace

• 1080 × 1920 px – Stories, Reels

• 1200 × 628 px – Landscape formats like Right Column and some Feed placements

For more detailed guidance, always check the Meta Ads Help Centre.