Responsive display ads combine the images, logos and text assets you provide into different ad layouts. Prepare each asset so it makes sense on its own and works alongside the others.
Check Google’s current responsive display specifications before exporting files. The platform can update requirements and available formats.
Core image and text requirements
| Asset | Preparation reference |
|---|---|
| Landscape image | 1.91:1; recommended 1200 × 628 pixels |
| Square image | 1:1; Google lists 600 × 600 pixels as the recommended size |
| Square logo | 1:1; recommended 1200 × 1200 pixels |
| Landscape logo | 4:1; recommended 1200 × 300 pixels |
| Short headlines | Up to five, each no longer than 30 characters |
| Long headline | One, up to 90 characters |
| Descriptions | Up to five, each no longer than 90 characters |
| Business name | Up to 25 characters |
These specifications were checked on 8 October 2026. Review the live upload requirements and previews for the campaign you are preparing.
Build a coherent set of assets
Choose images that explain the product or service clearly. Avoid relying on tiny text inside an image to communicate the offer. Keep the subject visible when the image is cropped for different layouts.
Write headlines with distinct benefits or useful details. Each description should remain accurate when combined with any of the selected headlines. Repeating the same sentence across every field wastes an opportunity to explain the offer.
Check the offer and destination together
Make sure the landing page supports the ad’s promise, service area and availability. A product-specific ad should not require someone to search through an unrelated homepage.
Test forms, checkout and confirmation messages on mobile. Check campaign parameters and conversion events before interpreting campaign performance.
Preview combinations before launch
- Check that logos and key subjects remain legible.
- Review text truncation and combinations that repeat the same phrase.
- Confirm that pricing and claims are accurate.
- Check image rights and any permissions needed for customer material.
- Review the available automated asset or format settings deliberately.
A correctly sized asset is a starting point, not a guarantee of performance. Review placement relevance and enquiry or sales quality alongside delivery and clicks.
Our Display Ads management covers campaign setup and review. See the Display Ads guide and remarketing guide for the role each can play.