{"id":13658,"date":"2019-07-04T13:40:17","date_gmt":"2019-07-04T13:40:17","guid":{"rendered":"https:\/\/imexpert.aum.au\/?p=13658"},"modified":"2023-09-10T11:01:19","modified_gmt":"2023-09-10T00:01:19","slug":"advertising-on-youtube","status":"publish","type":"post","link":"https:\/\/imexpert.au\/google-ads\/advertising-on-youtube\/","title":{"rendered":"5 reasons why you should advertise on YouTube"},"content":{"rendered":"\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/07\/youtube.jpg\" alt=\"\" class=\"wp-image-13661\" style=\"width:344px;height:158px\" width=\"344\" height=\"158\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lots of reach<\/strong><\/h3>\n\n\n\n<p>YouTube has been the leading digital video platform for over a decade and now has <a href=\"https:\/\/www.businessinsider.com.au\/youtube-user-statistics-2018-5?r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener\">1.8 billion users<\/a> watching over 5 billion hours of video every single day! YouTube is also the second largest search engine after Google. That&#8217;s a lot of potential eyes over your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Very specific targeting<\/strong><\/h3>\n\n\n\n<p>Make sure the right people see your site. You can base it on age, location, interests, videos watched, and even pages they\u2019ve visited on your (or your competitor&#8217;s) website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Wallet friendly<\/strong><\/h3>\n\n\n\n<p>Want to generate brand awareness? You don\u2019t need to break the bank. Also, with YouTube ads you\u2019re not charged for a view unless the viewer watches 30 seconds of the video or finishes the video, whichever comes first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> <strong>Added bonus<\/strong><\/h3>\n\n\n\n<p>Promote a video with TrueView and all your views are tallied up on your video\u2019s public view count. This can help your video gain traction in search results, which means your added exposure doesn\u2019t stop when your promotion campaign does. #winning<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">User engagement<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/miketempleman\/2017\/09\/06\/17-stats-about-video-marketing\/#7ccaf926567f\" target=\"_blank\" rel=\"noopener\">According to Forbe<\/a>s, After watching a video,&nbsp;64% of users&nbsp;are more likely to buy a product online. Also companies using video enjoy 41% more web traffic from search than non-users. <\/p>\n\n\n\n<p>What are you waiting for?<a href=\"https:\/\/imexpert.au\/google-ads\/youtube-ads\/\"> Let&#8217;s get you YouTube<\/a>-ing (try saying <em>that<\/em> fast three times).<\/p>\n\n\n\n<p><strong>Next up<\/strong>: What <a href=\"https:\/\/imexpert.au\/google-ads\/types-of-youtube-video-ads\/\">type of YouTube video ad<\/a> is best for your business?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lots of reach YouTube has been the leading digital video platform for over a decade and now has 1.8 billion users watching over 5 billion hours of video every single day! YouTube is also the second largest search engine after Google. That&#8217;s a lot [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":13671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/posts\/13658"}],"collection":[{"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/comments?post=13658"}],"version-history":[{"count":0,"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/posts\/13658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/media\/13671"}],"wp:attachment":[{"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/media?parent=13658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/categories?post=13658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/tags?post=13658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}