{"id":6,"count":4,"description":"<h3>Messenger chatbots, the next frontier of digital marketing.<\/h3>\r\nChatbots leverage chat mediums like SMS text, website chat windows and social messaging services across platforms like Facebook and Twitter to receive and respond to messages.\r\n\r\nChatbots come in all forms. Some are fun and goofy, injecting your brand with humour and a \"human\" touch; others serve as a frontline worker, shielding staff from repetitive, easily answered queries. But all can act as an effective sales funnel, driving traffic to your website, keeping customers interested, qualifying leads, collecting contact information and following up with customers.","link":"https:\/\/imexpert.au\/blog\/chatbots\/","name":"Chatbots","slug":"chatbots","taxonomy":"category","parent":0,"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/categories\/6"}],"collection":[{"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/imexpert.au\/wp-json\/wp\/v2\/posts?categories=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}