Google Ads has introduced updates to its Brand Guidelines. These updates cover critical elements like image sizes, logos, brand colours, and font styles, all of which are essential to maintaining a professional, consistent ad presence across Google platforms.
In this article, we’ll walk you through the key changes and how to make these updates.
Key Changes to Google Ads Brand Guidelines
1. Image Requirements for Google Ads
Google now requires all images to meet new size and cropping standards, which must be in place by the March 2025 deadline:
- Recommended Image Size: Images need to be optimised for the correct dimensions, though Google may automatically crop them. Ensure the image quality is high to prevent any loss of detail.
- Maximum File Size: Images should not exceed 5120 KB.
- Auto-Cropping: While Google will crop images automatically, you will have the option to manually adjust images after uploading.
Updating your images to meet these standards will help ensure that they display correctly across various ad formats.
2. Logo Specifications for Google Ads
As part of the updated guidelines, logos must meet the following size and format requirements:
- Square Logo (1:1):
- Recommended Size: 1200 x 1200 pixels
- Minimum Size: 128 x 128 pixels
- Landscape Logo (4:1):
- Recommended Size: 1200 x 300 pixels
- Minimum Size: 512 x 128 pixels
Ensure your logos are formatted according to these guidelines well before the March 2025 deadline for compliance.
3. Brand Colours for Google Ads
Google now allows businesses to use custom colours for their ads, but you’ll need to provide the exact 6-digit hex colour codes. These colours will be used in videos and other dynamic content:
- Main Colour: Your primary brand colour.
- Accent Colour: A complementary colour to enhance your ads.
For instance:
- Main Colour: #ffffff (White)
- Accent Colour: #4285f4 (Google Blue)
Make sure your colours are set up by the March 2025 deadline to ensure brand consistency.
4. Font Style Guidelines
Google now offers a selection of font options for your responsive display ads. The available fonts are:
- Open Sans
- Roboto
- Roboto Slab
- Montserrat
- Poppins
- Lato
- Oswald
- Playfair Display
Fonts may not be available in all languages, so be sure to check the fonts you’re using across your campaigns before the March 2025 deadline.
Why You Should Act Now
With the deadline to meet the new Google Ads Brand Guidelines fast approaching in March 2025, it’s crucial to take action now. Updating your image sizes, logos, colours, and fonts will ensure your ads are fully compliant, maintaining a consistent brand presence across Google platforms and improving your ad performance.