A Comprehensive List of Global Locations for Your Digital Marketing Campaigns (Excluding Australia and New Zealand)
When setting up digital marketing campaigns, location targeting is one of the most powerful tools you can leverage. Whether you’re aiming to refine your audience or avoid unnecessary ad spend, knowing how to use location exclusions or inclusions effectively can make all the difference. For businesses focused on global outreach, there may be instances where you want to exclude specific countries and regions from your targeting — or perhaps you want to focus on specific areas.
If you’re based in a region like Australia or New Zealand and want to target everywhere else, this list is perfect for you. In this blog post, we’ll provide an exhaustive list of countries around the globe that you can easily copy and paste into your digital marketing campaign platforms (excluding Australia and New Zealand, our default target regions).
Why Exclude Certain Locations?
Excluding certain locations from your ad campaigns can be a strategic decision for various reasons:
- Budget efficiency: If certain countries aren’t your target audience, exclusion helps to avoid wasting your marketing budget.
- Relevant audience targeting: Focus on countries where your products or services have a higher chance of success, improving your return on investment.
- Localised offers and campaigns: If your business operates regionally, focusing on specific locations ensures that your ads are more relevant to your audience’s needs and preferences.
Now, let’s dive into the list of countries that can be used for location exclusions or inclusions (excluding Australia and New Zealand).
List of Global Countries for Location Exclusions (Excluding Australia and New Zealand)
You can use the following list of countries for location targeting purposes in your digital campaigns, whether it’s for Google Ads, Facebook Ads, or any other platform that allows geographical targeting. Simply copy and paste the list into your targeting or exclusion settings to refine your ad reach.
- Afghanistan
- Albania
- Algeria
- Andorra
- Angola
- Antigua and Barbuda
- Argentina
- Armenia
- Austria
- Azerbaijan
- Bahamas
- Bahrain
- Bangladesh
- Barbados
- Belarus
- Belgium
- Belize
- Benin
- Bhutan
- Bolivia
- Bosnia and Herzegovina
- Botswana
- Brazil
- Brunei
- Bulgaria
- Burkina Faso
- Burundi
- Cabo Verde
- Cambodia
- Cameroon
- Canada
- Central African Republic
- Chad
- Chile
- China
- Colombia
- Comoros
- Congo (Congo-Brazzaville)
- Costa Rica
- Croatia
- Cuba
- Cyprus
- Czech Republic (Czechia)
- Democratic Republic of the Congo
- Denmark
- Djibouti
- Dominica
- Dominican Republic
- East Timor (Timor-Leste)
- Ecuador
- Egypt
- El Salvador
- Equatorial Guinea
- Eritrea
- Estonia
- Eswatini (formerly Swaziland)
- Ethiopia
- Fiji
- Finland
- France
- Gabon
- Gambia
- Georgia
- Germany
- Ghana
- Greece
- Grenada
- Guatemala
- Guinea
- Guinea-Bissau
- Guyana
- Haiti
- Honduras
- Hungary
- Iceland
- India
- Indonesia
- Iran
- Iraq
- Ireland
- Israel
- Italy
- Ivory Coast (Côte d’Ivoire)
- Jamaica
- Japan
- Jordan
- Kazakhstan
- Kenya
- Kiribati
- Kosovo
- Kuwait
- Kyrgyzstan
- Laos
- Latvia
- Lebanon
- Lesotho
- Liberia
- Libya
- Liechtenstein
- Lithuania
- Luxembourg
- Madagascar
- Malawi
- Malaysia
- Maldives
- Mali
- Malta
- Marshall Islands
- Mauritania
- Mauritius
- Mexico
- Micronesia
- Moldova
- Monaco
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Myanmar (Burma)
- Namibia
- Nauru
- Nepal
- Netherlands
- Nicaragua
- Niger
- Nigeria
- North Korea
- North Macedonia
- Norway
- Oman
- Pakistan
- Palau
- Panama
- Papua New Guinea
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Qatar
- Romania
- Russia
- Rwanda
- Saint Kitts and Nevis
- Saint Lucia
- Saint Vincent and the Grenadines
- Samoa
- San Marino
- Sao Tome and Principe
- Saudi Arabia
- Senegal
- Serbia
- Seychelles
- Sierra Leone
- Singapore
- Slovakia
- Slovenia
- Solomon Islands
- Somalia
- South Africa
- South Korea
- South Sudan
- Spain
- Sri Lanka
- Sudan
- Suriname
- Sweden
- Switzerland
- Syria
- Taiwan
- Tajikistan
- Tanzania
- Thailand
- Togo
- Tonga
- Trinidad and Tobago
- Tunisia
- Turkey
- Turkmenistan
- Tuvalu
- Uganda
- Ukraine
- United Arab Emirates
- United Kingdom
- United States
- Uruguay
- Uzbekistan
- Vanuatu
- Vatican City
- Venezuela
- Vietnam
- Yemen
- Zambia
- Zimbabwe
How to Use This List for Location Exclusion
Once you have this list, you can import or paste it directly into your campaign’s location exclusion section on your advertising platform. For example, if you’re running a Google Ads campaign, follow these steps:
- Log into your Google Ads account.
- Navigate to your campaign settings.
- Find the Location targeting section.
- Select Exclude Locations.
- Copy and paste the list into the exclusion box.
This will ensure that your ads won’t be shown to users in Australia and New Zealand or any other regions you want to exclude.
Targeting the Right Keywords for Global Campaigns
As you optimise your location exclusions and inclusions, remember to use keyword targeting to further refine your audience. Here are a few keyword strategies for your digital marketing campaign:
- Location-specific keywords: If you want to target countries other than Australia and New Zealand, include localised terms that highlight the geographic region. For example, “digital marketing in the UK” or “SEO services in Canada.”
- Industry-focused keywords: Incorporate terms that speak to the industry you’re targeting. For example, “e-commerce solutions in India” or “B2B SaaS in Europe.”
- Language-specific keywords: Tailor your keywords based on the language preferences of the country you’re targeting, such as “web design services in Spain” or “marketing automation in Germany.”
These targeted keywords, combined with your precise location exclusions, will help you reach the most relevant audience in the right regions.
Location exclusions play a vital role in ensuring your digital marketing campaigns reach the right people in the right places. By excluding Australia and New Zealand, you can focus on targeting other countries and regions for more effective ad spend. Use the list above for seamless location exclusion and refine your targeting with keyword strategies that align with the audience in your desired regions.